Personalized Support for Complex Health Needs
Holly Health has introduced an AI-driven application designed to improve digital self-management for individuals living with multimorbidity, a condition where patients experience two or more chronic diseases simultaneously. Multimorbidity affects a significant portion of the population, presenting challenges in managing complex care needs efficiently within healthcare systems.
This innovative app is the result of a collaborative effort involving Holly Health, Loughborough University, Modality Partnership, and funding support from Innovate UK. Together, these organisations have developed a tool tailored to help patients better manage their conditions while integrating seamlessly into existing healthcare structures like the NHS.
How Advanced AI Delivers Tailored Coaching
The core technology driving Holly Health’s app blends behavioral science with machine learning to offer personalized coaching to users. It employs a reinforcement learning approach combined with a Just-In-Time Adaptive Intervention (JITAI) system. This model adapts dynamically to each patient based on real-time data and individual behaviour patterns.
The JITAI mechanism ensures interventions and prompts are delivered precisely when needed, promoting better habit formation and self-care routines. This level of hyper-personalization is rarely scaled beyond research settings, positioning Holly Health’s solution at the forefront of digital health innovation.
Early Success and Future Vision for NHS
Initial use of the app by over 180 users during a three-month period demonstrated promising results, including increased patient engagement and higher completion rates of recommended health habits. According to a Holly Health spokesperson, “Our approach combines data-driven insights with behavioural techniques to provide support that truly fits each individual’s lifestyle and needs.”
Looking ahead, there are plans to expand the app’s adoption across the NHS and wider community healthcare settings. Integration with the NHS App is anticipated, making the solution accessible to thousands more patients managing complex health conditions. This development marks a meaningful advancement in personalised digital care, reflecting how artificial intelligence can address real-world challenges in chronic disease management.
